Business opportunities live inside of brands.
I believe that it’s our job to find them.
WELCOME TO
MY WORK
creativity is not 9-5
I've been fortunate enough to work with some really smart and talented people. The kind that worked at places like Chiat/Day, SapientNitro, Razorfish, among others. During that time, I've done good work, and picked up on some cool nicknames on the way.
I like to think of my work as my story.
STARTING UP A NEW SEASON
The business need: Sony Crackle wanted to tease out the grittier side of their characters.
The insight: There is a thin line between good and bad when you’re protecting something very important to you—from family, to your street business, to the dirty list of things you did as a CIA agent.
The solution: We gave Sony Crackle the thin gritty line. A gritty thin boundary between right and wrong, good and evil. See how far the characters would go to thrive in the dark net or to simply protect lives with rich video banners. Then find out how far you would go with personality tests on social channels or get data dumps that unveil who's who, and what they are up to.
Key Art: Welcome to the darknet.
Rich Media Banner: Find out who is back stabbing who—Includes new trailers that show the darker side of
our characters.
Facebook Personality Test: See how far you would go with personality tests and unseen trailers.
Instagram: Get GIF data dumps on the cast.
