Sony Crackle wanted to show the darker, grittier side of their new season of StartUp: A Crackle Original Series. They wanted to do that by teasing out the characters and some of the plot. 

We gave them the thin gritty line. A gritty thin boundary between right and wrong, good and evil. See how far the characters would go to thrive in the dark net or to simply protect lives. Then find out how far you would go with personality tests on social channels or get data dumps that unveil who's who, and what they are up to.  

STARTING UP A NEW SEASON

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