2012 DIGITAL LAUNCH
Activision wanted to introduce Collection 1, the biggest map pack ever. This was the largest new collection of maps made available for Modern Warfare 3. Since this was their biggest release, Activision wanted to have users share this collection via Facebook.
We created a Facebook campaign that allows users to de-classify intel on these new maps by sharing tips. The user could choose from numerous maps and messages. The user can then choose 10 friends from Facebook and message them in order to unlock map intel. The more users share the more intel is released.