Business opportunities live inside of brands.
I believe that it’s our job to find them.
WELCOME TO
MY WORK
creativity is not 9-5
I've been fortunate enough to work with some really smart and talented people. The kind that worked at places like Chiat/Day, SapientNitro, Razorfish, among others. During that time, I've done good work, and picked up on some cool nicknames on the way.
I like to think of my work as my story.
TWO TITANS AT COMICON
The business need: Hunger Games wanted to tease out their new upcoming movie, and Samsung wanted to show off its new technology. We needed to appease two clients with one creative effort, under one presentation.
The insight: Comic-Con is the perfect opportunity for Panem to gain allegiance against the rebels–and the perfect loyalists are Samsung users who have the technology. The plot twist: Some posters are vandalized by rebels.
The solution: NFC chips were embedded in posters at Comic-Con to alert fans via their Samsung devices. Only Samsung phones were capable of receiving this message. Fans were alerted to an opportunity to join Panem and receive gifts—such as food and water, during theirComic-Con adventure. Some posters were vandalized by rebels, which led to more free gifts like premiere tickets or an opportunity to meet President Snow.
