TWO TITANS AT COMICON
ComiCon houses thousands of fans. Fans who like to immerse themselves in CosPlay, Comics, Movies and so much more. Samsung and The Hunger Games partnered up to create an immersive experience for fans.
NFC chips embedded in posters at ComiCon would alert fans via their Samsung devices. Only Samsung phones were capable of receiving this message. Fans were alerted to an opportunity to join Panem and received gifts, such as food and water, during their ComiCon adventure.
Some posters were unfortunately vandalized by rebels, which lead to free gifts like premiere tickets with an opportunity to meet President Snow.