Activision wanted to introduce their new line of Skylanders characters, Skylanders Swap Force. Players could swap the tops and bottoms of these new characters to augment their powers. Parallaxing was unheard of at the time and we felt it would be conceptually and visually ideal for this experience.

As users scroll down, Skylanders Swapforce characters would split, and exchange tops and bottoms. The interaction would visually showcase the ease of swapping characters and the customization of powers. In order to showcase this interaction during the presentation, we felt it would be best to have the 
presentation deck animate as we scrolled down. This in turn gave the illusion of a parallaxing, allowing our audience to understand what we were going to accomplish.