2012 DIGITAL LAUNCH
Bungie wanted to release the next evolution of entertainment, and they weren't doing it alone. Activision and Bungie, two entertainment titans, came together to release their new intellectual property. And they wanted to do it with an epic release.
We provided Bungie and Activision a reveal site that let users explore their universe before they bought the game. A deep space probe would send back images of a floating sphere, distant planets and their inhabitants and other gamer content. The site is a conduit for game related content that ranges from trailers to interactive content that would lead our users to rich engagements.