2012 DIGITAL LAUNCH
The business need: Bungie and Activision wanted a website that would tease out their new game: Destiny.
The insight: It's in our destiny to explore the unknown.
The solution: We created a futuristic site that let users explore their universe. Deep space satellites sent back images and videos of a floating sphere entering our solar system, along with distant planets and their inhabitants. The site is a conduit for game-related content that ranges from trailers to interactive touch points that led our users to a variety of rich engagements.