The business need: Showcase the new Land Rover LR3’s extraordinary attributes of performance, beauty, style, luxury, and design.

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The insight: People love to show off where they've been to and why and which car they took–why not let them make a landmark of it.

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The solution: To demonstrate the Land Rover LR3’s extraordinary attributes of performance, beauty, style, luxury, and design, we partnered with wayfaring.com, a website that allows users to find, create and share destination points for travel. Each set of destination points creates a shape that represents an attribute that the Land Rover LR3 possesses.