The business need: Augment the Creators Club loyalty program with activations–using the QR codes that are assigned to adidas products.
The Insight: Gen Z & Gen Y are into value exchanges—this makes loyalty a two way channel.
The Solution: We wanted to show Adidas enthusiasts that we love them as much as they love us. So we turned their mobile phones into a global two-way interactive channel for brand enthusiasts who opted in. Once we had their attention, we ensured the channel would uphold the brand ethos and reward its loyal fans with the coolest Adidas experiences—from augmented reality and secret drone drops, to VIP activations and free swag. All these fans had to do was sign in.
A fun and visual way to show our users what to expect from adidas using Augmented Reality. Once users engage the QR code, a Web Based AR experience will launch a browser and start the unboxing of the adidas logo. This will allow data capture and use of native hardware without having to launch the app.
UNBOXING WITH AR
DESIGNING THE UX/UI
Its started with Tridion, a global digital platform that was connected to memberships. We also had to deal with a few other custom systems that were grounded to the Creators Club membership platform. All were vital and couldn't be altered. So we had to create a flow that integrated all the touch points into one wholistic experience. Creating a seamless user experience.
There was also a need for digital branding. There was multiple brand decks that we needed to adhere to, and the user experience and user interface was no exclusion. The experience had to be quick, no one likes sign ups, and we were dealing with numerous digital platforms. Heres the UX map and that led to the final mobile product.
We even added GIFs that brought the pages to life.
The hero page below is only a snap shot of a 70+ page deck filled with UX/UI designs.