Business opportunities live inside of brands.
I believe that it’s our job to find them.
WELCOME TO
MY WORK
creativity is not 9-5
I've been fortunate enough to work with some really smart and talented people. The kind that worked at places like Chiat/Day, SapientNitro, Razorfish, among others. During that time, I've done good work, and picked up on some cool nicknames on the way.
I like to think of my work as my story.
DOWNLOADING A CONCERT
INTO YOUR CITY
The business need: Get people to download MILK music app for free.
The insight: People will fight for their music—from the knob on car stereos to concert tickets.
The solution: A digital heat map, provided by a digital concert poster on jumbotrons in key cities, allowed music lovers a chance to bring a concert to their city. All they had to do is download MILK music—the city with the most downloads won a free concert at a Samsung partnered venue. Because Samsung has partnerships with artists like Jay-Z, deadmau5, Black Keys, Adam Levine, amongst others–they had the industry clout to make it come together. All who participated in the winning city received VIP passes sent via their Samsung devices.