APPPLE COMES IN SECOND
The business need: Samsung wanted to introduce the new features of the new Samsung GSIII.
The insight: Sharing your lifestyle is a lifestyle—and Samsung makes it easy.
The solution: A simple, visual representation of three features that made instantaneous sharing simple and easy: SBeam, AllShare and ShareShot. Sbeam let customers share their content with a simple tap. AllShare let them share content on devices like TVs. And ShareShot let them share photos with friends in their area wirelessly.
Our task was to keep the concept and design in mind, with a modular approach so our team could build all the digital sizes with speed and quality. This way the background, product shot, copy, logo, and other assets would look cohesive as the banners took on different shapes and sizes. Shown below are three out of the 134 banners we developed in a short period of time.