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Tap Project

Project type

Logo+Guerilla+Web Site



The business need: UNICEF and Droga5 wanted to invite agencies all around the world to participate in the TAP PROJECT—from W+K to Chiat/Day to TRUMPET New Orleans. Trumpet was tasked to inform the people of New Orleans of the TAP PROJECT.​

The insight: Clean water is a privilege.​

The solution: As NOLA is a “walking” city, we leveraged pedestrianism as a platform. The primary tactic: our team walked the streets, handing out dirty bottled water–reminding people how un-privileged the rest of the world is, and changing perceptions. A 360 campaign that spanned from guerrilla advertising to a web presence allowed for participation and donations.

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