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Samsung Milk Music


Samsung Milk Music

Project type


The business need: Get people to download MILK music app for free.

The insight: People will fight for their music—from the knob on car stereos to concert tickets.​

The solution: A digital heat map, provided by a digital concert poster on jumbotrons in key cities, allowed music lovers a chance to bring a concert to their city. All they had to do is download MILK music—the city with the most downloads won a free concert at a Samsung partnered venue. Because Samsung has partnerships with artists like Jay-Z, deadmau5, Black Keys, Adam Levine, amongst others–they had the industry clout to make it come together. All who participated in the winning city received VIP passes sent via their Samsung devices.

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