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adidas Creators Club loyalty program

Project type

Experiential/Activations + Social + XD + CX + CRM

The business need: Augment the Creators Club loyalty program with activations–using the QR codes that are assigned to adidas products.

The Insight: Gen Z & Gen Y are into value exchanges—this makes loyalty a two way channel.

The Solution: Secret drone drops, VIP activations and free swag. All these fans had to do was sign in.
The experience started with a QR code insert in all shoe boxes and point of purchase. Once signed in, users get invites to become the next adidas model, digital drops of maps for secret drone drops, and more VIP experiences.

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