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adidas
Client
adidas Creators Club loyalty program
Project type
Experiential/Activations + Social + XD + CX + CRM
The business need: Augment the Creators Club loyalty program with activations–using the QR codes that are assigned to adidas products.
The Insight: Gen Z & Gen Y are into value exchanges—this makes loyalty a two way channel.
The Solution: Secret drone drops, VIP activations and free swag. All these fans had to do was zap the QR code.
Once signed in, users get invites to become the next adidas model, digital maps for secret drone drops, and more VIP experiences.
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