Business opportunities live inside of brands.
I believe that it’s our job to find them.
WELCOME TO
MY WORK
creativity is not 9-5
I've been fortunate enough to work with some really smart and talented people. The kind that worked at places like Chiat/Day, SapientNitro, Razorfish, among others. During that time, I've done good work, and picked up on some cool nicknames on the way.
I like to think of my work as my story.
PARALAXING POWERS
The business need: Activision wanted a website dedicated to their new product—Skylander characters that can augment their powers by switching tops and bottoms with other characters.
The insight: Let the products do the visual talking–seeing is believing with paralaxing.
The solution: As users scroll down the website, Skylanders Swapforce characters split—and exchange tops and bottoms! The interaction would visually showcase the ease of swapping characters and the customization of powers. In order to showcase this interaction during the presentation, we felt it would be best to have the presentation deck animate as we scrolled down. This, in turn, gave the illusion of paralaxing, allowing our audience to understand what we were going to build for them. The deck we presented is below as a PDF. We got a standing ovation after our presentation. The website design is below the deck.
