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The business need: Sony Playstation wanted to launch their new productThe Playstation Portable. 


The insight: Gamers buy consoles—even portable ones—based on how many titles they can play on them.  

The solution: We created an interactive banner that lets users experience all the titles that the PSP had to offer. The banner allowed users to select a title and have it become absorbed by the PSP. This allows for a natural transition into the game footage, which we edited to make the experience more linear and holistic. This way the user feels like they’re experiencing the game rather than just watching footage. 

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