Business opportunities live inside of brands.
I believe that it’s our job to find them.
WELCOME TO
MY WORK
creativity is not 9-5
I've been fortunate enough to work with some really smart and talented people. The kind that worked at places like Chiat/Day, SapientNitro, Razorfish, among others. During that time, I've done good work, and picked up on some cool nicknames on the way.
I like to think of my work as my story.
S LIFESTYLE
The business need: Separate BMW and Mercedes Benz from Audi.
The insight: Audi is the sophisticated rebel challenging the status quo.
The solution: This 360 campaign allows our audience to challenge the status quo while creating an online community of car enthusiasts. Now Audi fans can transcend the status quo and connect online to exchange information and experiences revolving around the Audi vehicles they drive—creating a S lifestyle that takes the road less traveled.
