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The business need: Separate BMW and Mercedes Benz from Audi. 

The insight: Audi is the sophisticated rebel challenging the status quo. 


The solution: This 360 campaign allows our audience to challenge the status quo while creating an online community of car enthusiasts. Now Audi fans can transcend the status quo and connect online to exchange information and experiences revolving around the Audi vehicles they drivecreating a S lifestyle that takes the road less traveled. 

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