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<channel>
	<title>zgevorkian.com</title>
	<link>http://www.zgevorkian.com</link>
	<description>zgevorkian.com</description>
	<pubDate>Wed, 02 May 2012 05:38:25 +0000</pubDate>
	<generator>http://www.zgevorkian.com</generator>
	<language>en</language>
	
		
	<item>
		<title>//  CALL OF DUTY: BLACK OPS II</title>
				
		<link>http://zgevorkian.com/CALL-OF-DUTY-BLACK-OPS-II</link>

		<comments>http://zgevorkian.com/following/zgevorkian.com/CALL-OF-DUTY-BLACK-OPS-II</comments>

		<pubDate>Wed, 02 May 2012 05:38:25 +0000</pubDate>

		<dc:creator>zgevorkian.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3317707</guid>

		<description>Activision wanted to introduce Black Ops II as the biggest entertainment launch ever. 
The goals were high for their 2012 launch plan, but we provided Activision with a strategy and execution that was very aligned with their new product, the biggest game to be released this year - Black Ops II. The campaign launch began with a teaser, a cyber take over. This take over would release intel on the game as the week progressed. Every day new information about the game would be released ranging from videos on new weaponry to sounds bites to actual shots of game footage. This multi-month campaign is still in progress so the other pieces of content unfortunately cannot be discussed yet.   
   

// CALL OF DUTY TEASER SITE: CYBER TAKE OVER

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-23 at 10.40.56 AM.png" width="670" height="420" width_o="1405" height_o="881" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-23 at 10.40.56 AM_o.png" data-mid="17030817"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-23 at 10.42.40 AM.png" width="670" height="418" width_o="1418" height_o="886" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-23 at 10.42.40 AM_o.png" data-mid="17030871"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-23 at 10.41.08 AM.png" width="670" height="421" width_o="1409" height_o="887" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-23 at 10.41.08 AM_o.png" data-mid="17030885"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-23 at 10.41.33 AM.png" width="670" height="419" width_o="1412" height_o="885" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-23 at 10.41.33 AM_o.png" data-mid="17030909"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-23 at 10.43.29 AM.png" width="670" height="422" width_o="1419" height_o="895" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-23 at 10.43.29 AM_o.png" data-mid="17030923"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-24 at 3.35.38 PM.png" width="670" height="413" width_o="1398" height_o="862" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-24 at 3.35.38 PM_o.png" data-mid="17030963"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-24 at 3.40.57 PM.png" width="670" height="410" width_o="1398" height_o="857" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-24 at 3.40.57 PM_o.png" data-mid="17030979"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-25 at 4.09.32 PM.png" width="670" height="384" width_o="1412" height_o="811" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-25 at 4.09.32 PM_o.png" data-mid="17031034"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-26 at 12.36.21 AM.png" width="670" height="377" width_o="1421" height_o="800" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-26 at 12.36.21 AM_o.png" data-mid="17031074"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-30 at 4.28.45 PM.png" width="670" height="383" width_o="1411" height_o="807" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-04-30 at 4.28.45 PM_o.png" data-mid="17031210"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 1.06.25 PM.png" width="670" height="400" width_o="1409" height_o="843" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 1.06.25 PM_o.png" data-mid="17031310"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 2.16.16 PM.png" width="670" height="404" width_o="1409" height_o="850" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 2.16.16 PM_o.png" data-mid="17031548"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 1.09.48 PM.png" width="670" height="406" width_o="1407" height_o="854" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 1.09.48 PM_o.png" data-mid="17031556"  border="0" align="left"/&#62;


Activision wanted a world reveal site that captured the look and feel of their new game. We built &#38; Art Directed a splash page that incorporated their colors and logo with a design treatment that captured a clean, modern feel to represent the games' experience and narrative. We branded all Black Ops II official online destinations to cover the online eco system with the presence of the biggest gaming brand to launch in 2012.  
   

// CALL OF DUTY: WORLD REVEAL SITE

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/World Reveal screenshots.jpg" width="670" height="1524" width_o="1405" height_o="3197" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/World Reveal screenshots_o.jpg" data-mid="17045263"  border="0" align="left"/&#62;


// CALL OF DUTY: OFFICIAL BLACK OPS II SITE

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/2-Black Ops II site screenshots.jpg" width="670" height="977" width_o="1405" height_o="2049" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/2-Black Ops II site screenshots_o.jpg" data-mid="17046157"  border="0" align="left"/&#62;


// CALL OF DUTY: BLACK OPS II YOUTUBE CHANNEL

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/3-Youtube Black Ops II site screenshots.jpg" width="670" height="733" width_o="1405" height_o="1539" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/3-Youtube Black Ops II site screenshots_o.jpg" data-mid="17046386"  border="0" align="left"/&#62;


// CALL OF DUTY: BLACK OPS II FACEBOOK CHANNEL

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 8.51.24 PM.png" width="670" height="390" width_o="1406" height_o="819" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 8.51.24 PM_o.png" data-mid="17046488"  border="0" align="left"/&#62;


// CALL OF DUTY: BLACK OPS II TWEETER CHANNEL

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 8.47.15 PM.png" width="670" height="392" width_o="1412" height_o="828" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 8.47.15 PM_o.png" data-mid="17046544"  border="0" align="left"/&#62;


// CALL OF DUTY: BLACK OPS II GOOGLE+ CHANNEL

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 8.56.10 PM.png" width="670" height="390" width_o="1406" height_o="820" src_o="http://payload50.cargocollective.com/1/5/186396/3317707/Screen Shot 2012-05-01 at 8.56.10 PM_o.png" data-mid="17046575"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload50.cargocollective.com/1/5/186396/3317707/prt_1335947948.jpg" />

	</item>
		
		
	<item>
		<title>//  CALL OF DUTY: MW3</title>
				
		<link>http://zgevorkian.com/CALL-OF-DUTY-MW3</link>

		<comments>http://zgevorkian.com/following/zgevorkian.com/CALL-OF-DUTY-MW3</comments>

		<pubDate>Tue, 01 May 2012 07:42:11 +0000</pubDate>

		<dc:creator>zgevorkian.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3313217</guid>

		<description>Activision wanted to introduce Collection 1, the biggest map pack ever. This was the largest new collection of maps made available for Modern Warfare 3. Since this was their biggest release, Activision wanted to have users share this collection via Facebook. We created a Facebook campaign that allows users to de-classify intel on these new maps by sharing tips. The user could choose from numerous maps and messages. The user can then choose 10 friends from Facebook and message them in order to unlock map intel. 
The more users share the more intel is released.  
   

// INTERACTIVE FACEBOOK CAMPAIGN

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.26.00 PM.jpg" width="670" height="422" width_o="1341" height_o="845" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.26.00 PM_o.jpg" data-mid="17005490"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.26.12 PM.png" width="670" height="420" width_o="1344" height_o="843" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.26.12 PM_o.png" data-mid="17005508"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.26.47 PM.jpg" width="670" height="418" width_o="1342" height_o="838" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.26.47 PM_o.jpg" data-mid="17005677"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.26.59 PM.png" width="670" height="421" width_o="1339" height_o="843" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.26.59 PM_o.png" data-mid="17005700"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.27.12 PM.jpg" width="670" height="420" width_o="1342" height_o="842" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.27.12 PM_o.jpg" data-mid="17005718"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.27.49 PM.png" width="670" height="419" width_o="1343" height_o="841" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.27.49 PM_o.png" data-mid="17005730"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.28.14 PM.jpg" width="670" height="421" width_o="1340" height_o="842" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.28.14 PM_o.jpg" data-mid="17005887"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.30.10 PM.jpg" width="670" height="420" width_o="1341" height_o="842" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.30.10 PM_o.jpg" data-mid="17006193"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.30.29 PM.jpg" width="670" height="420" width_o="1341" height_o="841" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.30.29 PM_o.jpg" data-mid="17006242"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.30.10 PM_8.jpg" width="670" height="420" width_o="1341" height_o="842" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.30.10 PM_8_o.jpg" data-mid="17006268"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.26.00 PM_1.jpg" width="670" height="422" width_o="1341" height_o="845" src_o="http://payload50.cargocollective.com/1/5/186396/3313217/Screen Shot 2012-04-07 at 4.26.00 PM_1_o.jpg" data-mid="17006275"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload50.cargocollective.com/1/5/186396/3313217/prt_1335918510.jpg" />

	</item>
		
		
	<item>
		<title>//  PERSONAL WORK</title>
				
		<link>http://zgevorkian.com/PERSONAL-WORK</link>

		<comments>http://zgevorkian.com/following/zgevorkian.com/PERSONAL-WORK</comments>

		<pubDate>Thu, 12 Jan 2012 11:02:05 +0000</pubDate>

		<dc:creator>zgevorkian.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2592417</guid>

		<description>// PHOTOGRAPHY
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_2 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_2 copy_o.jpg" data-mid="13141236"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_23 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_23 copy_o.jpg" data-mid="13141256"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_24 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_24 copy_o.jpg" data-mid="13141265"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_25 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_25 copy_o.jpg" data-mid="13141269"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_26 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_26 copy_o.jpg" data-mid="13141273"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_27 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_27 copy_o.jpg" data-mid="13141276"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_28 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_28 copy_o.jpg" data-mid="13141282"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_29 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_29 copy_o.jpg" data-mid="13141289"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_210 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_210 copy_o.jpg" data-mid="13141290"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_211 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_211 copy_o.jpg" data-mid="13141292"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_212 copy.jpg" width="670" height="544" width_o="1800" height_o="1463" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Exposing Light Final_212 copy_o.jpg" data-mid="13141298"  border="0" align="left"/&#62;


// TRADITIONAL
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes copy.jpg" width="670" height="496" width_o="1406" height_o="1041" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes copy_o.jpg" data-mid="13140940"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes2 copy.jpg" width="670" height="496" width_o="1406" height_o="1041" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes2 copy_o.jpg" data-mid="13140948"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes3 copy.jpg" width="670" height="496" width_o="1406" height_o="1041" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes3 copy_o.jpg" data-mid="13140955"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes4 copy.jpg" width="670" height="496" width_o="1406" height_o="1041" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes4 copy_o.jpg" data-mid="13140960"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes5 copy.jpg" width="670" height="496" width_o="1406" height_o="1041" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes5 copy_o.jpg" data-mid="13140962"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes6 copy.jpg" width="670" height="496" width_o="1406" height_o="1041" src_o="http://payload14.cargocollective.com/1/5/186396/2592417/Palettes6 copy_o.jpg" data-mid="13140965"  border="0" align="left"/&#62;


// SKETCH BOOK
(COMING SOON)

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/186396/2592417/prt_1326454267.jpg" />

	</item>
		
		
	<item>
		<title>//  LOGO SYSTEMS</title>
				
		<link>http://zgevorkian.com/LOGO-SYSTEMS</link>

		<comments>http://zgevorkian.com/following/zgevorkian.com/LOGO-SYSTEMS</comments>

		<pubDate>Thu, 12 Jan 2012 11:01:03 +0000</pubDate>

		<dc:creator>zgevorkian.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2592408</guid>

		<description>A good logo doesn't stand alone; its a front runner for an identity system that yields consistent imaging. And consistent imaging helps our audience remember us, maybe even relate and develop loyalty.  
   

// ART OF NOIZE
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592408/ArtofNoize_1_10.jpg" width="670" height="866" width_o="1703" height_o="2203" src_o="http://payload14.cargocollective.com/1/5/186396/2592408/ArtofNoize_1_10_o.jpg" data-mid="13140708"  border="0" align="left"/&#62;
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592408/ArtofNoize_2.jpg" width="670" height="866" width_o="1703" height_o="2203" src_o="http://payload14.cargocollective.com/1/5/186396/2592408/ArtofNoize_2_o.jpg" data-mid="13139082"  border="0" align="left"/&#62;



// NEW ORLEANS BIO INNOVATION CENTER
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592408/NOBIC_1.jpg" width="670" height="866" width_o="1703" height_o="2203" src_o="http://payload14.cargocollective.com/1/5/186396/2592408/NOBIC_1_o.jpg" data-mid="13139620"  border="0" align="left"/&#62;
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592408/NOBIC_2.jpg" width="670" height="866" width_o="1703" height_o="2203" src_o="http://payload14.cargocollective.com/1/5/186396/2592408/NOBIC_2_o.jpg" data-mid="13139669"  border="0" align="left"/&#62;



// TAP PROJECT
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592408/TAP_1.jpg" width="670" height="866" width_o="1703" height_o="2203" src_o="http://payload14.cargocollective.com/1/5/186396/2592408/TAP_1_o.jpg" data-mid="13139676"  border="0" align="left"/&#62;
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592408/TAP_2.jpg" width="670" height="866" width_o="1703" height_o="2203" src_o="http://payload14.cargocollective.com/1/5/186396/2592408/TAP_2_o.jpg" data-mid="13139677"  border="0" align="left"/&#62;



// SPIRALIS
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592408/SPIRALIS_1.jpg" width="670" height="866" width_o="1703" height_o="2203" src_o="http://payload14.cargocollective.com/1/5/186396/2592408/SPIRALIS_1_o.jpg" data-mid="13139706"  border="0" align="left"/&#62;
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592408/SPIRALIS_2.jpg" width="670" height="866" width_o="1703" height_o="2203" src_o="http://payload14.cargocollective.com/1/5/186396/2592408/SPIRALIS_2_o.jpg" data-mid="13139713"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/186396/2592408/prt_1326444954.jpg" />

	</item>
		
		
	<item>
		<title>//  PREVIOUS WORK</title>
				
		<link>http://zgevorkian.com/PREVIOUS-WORK</link>

		<comments>http://zgevorkian.com/following/zgevorkian.com/PREVIOUS-WORK</comments>

		<pubDate>Thu, 12 Jan 2012 10:53:48 +0000</pubDate>

		<dc:creator>zgevorkian.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2592301</guid>

		<description>

//  MSI COMPUTERS
MSI Computer Corp. purchased a single page in a computer magazine to introduce their new 24" WindTop touch-screen computers. We branded the computer as a touch screen computer system that allows users to stay connected with the digital world.

// PRINT

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/MSI_new24_Mag_FINAL_FINAL4.jpg" width="670" height="867" width_o="1275" height_o="1650" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/MSI_new24_Mag_FINAL_FINAL4_o.jpg" data-mid="13104883"  border="0" align="left"/&#62;



//  TOBACCO FREE LIVING
The client wanted to celebrate the one year anniversary of Act 815 that prohibited smoking in restaurants.The brief required media buys in daily newspapers that had a surplus of literary and visual noise.We created a communication that would not only celebrate the cessation of smoking, but do so with a clean visual solution that stood out.The piece ran statewide in nine newspapers ranging from The Lafayette Daily to The Times Picayune. 

// PRINT

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/TFL-newspaper_FINAL4.jpg" width="670" height="588" width_o="2048" height_o="1798" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/TFL-newspaper_FINAL4_o.jpg" data-mid="13105949"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/TFL-newspaper_FINAL5.jpg" width="670" height="1182" width_o="1492" height_o="2634" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/TFL-newspaper_FINAL5_o.jpg" data-mid="13105954"  border="0" align="left"/&#62;


//  TOBACCO FREE LIVING
Tobacco Free Living wanted to be clear that smoking takes away loved ones. We wanted our viewers to hear this from other viewers.

// TV SPOT :30

Because 81 Percent from Trumpet on Vimeo.
Portrait of Lilly from Trumpet on Vimeo.
Because 30 Minutes from Trumpet on Vimeo.

//  RENAISSANCE HOTELS
The Renaissance Hotels wanted to showcase their new location in New Orleans while promoting their two restaurants, Mila and LaCote. We suggested that Renaissance Hotels be a catalyst for local movements in the culinary, visual, performing, and literary arts.The Nolaphile website advances these movements by highlighting their place in culture and by inspiring conversation and connection around and to them. Going back to our source, the work finds a very tangible expression in a weekly video blog in which Mila and LaCote chefs discuss what palettes they use to create their own culinary art. 

// SOCIAL MEDIA

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/1-cilinary copy.jpg" width="670" height="525" width_o="2048" height_o="1604" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/1-cilinary copy_o.jpg" data-mid="13106789"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/2-literary copy.jpg" width="670" height="529" width_o="2048" height_o="1619" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/2-literary copy_o.jpg" data-mid="13106796"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/3-visual copy.jpg" width="670" height="526" width_o="2048" height_o="1607" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/3-visual copy_o.jpg" data-mid="13106805"  border="0" align="left"/&#62;



//  NISSAN
To promote the 2005 Xterra as the proxy for adventure, we joined the Xterra to the active outdoor lifestyle.The target buyer, an active-lifestyle enthusiast, enters to win lessons from a pro in one of four outdoor sports: Surfing in Kauai, Snowboarding in Alaska, Kayaking in Sammon River, or Skiing in Alaska. 

// INTERACTIVE BANNER

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame1.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame1_o.jpg" data-mid="13107148"  border="0" align="left"/&#62;
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame2.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame2_o.jpg" data-mid="13107156"  border="0" align="left"/&#62;
&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame3.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame3_o.jpg" data-mid="13107157"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame4.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame4_o.jpg" data-mid="13107161"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame5.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame5_o.jpg" data-mid="13107167"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame6.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame6_o.jpg" data-mid="13107171"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame7.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/NIssan postcard frame7_o.jpg" data-mid="13107175"  border="0" align="left"/&#62;


//  PEDIGREE
Pedigree’s current campaign, “Dogs Rule”, mandates that everything Pedigree does should communicate their love for dogs. Rather than just telling people that Pedigree believes “Dogs Rule”, this campaign—creating new Pedigree products and services fully supported by the brand’s website—truly showed it.


// PEDIGREE PPO HEALTHCARE

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/PPO.jpg" width="670" height="549" width_o="2048" height_o="1680" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/PPO_o.jpg" data-mid="13107455"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/PPO2.jpg" width="670" height="471" width_o="2048" height_o="1441" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/PPO2_o.jpg" data-mid="13107465"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/PPO4.jpg" width="670" height="595" width_o="2040" height_o="1812" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/PPO4_o.jpg" data-mid="13107475"  border="0" align="left"/&#62;


// PEDIGREE CERTIFIED WALKERS

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/certified walkers.jpg" width="670" height="542" width_o="2048" height_o="1657" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/certified walkers_o.jpg" data-mid="13107872"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/walkers2.jpg" width="670" height="564" width_o="2048" height_o="1724" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/walkers2_o.jpg" data-mid="13107874"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/walkers3.jpg" width="670" height="866" width_o="1877" height_o="2428" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/walkers3_o.jpg" data-mid="13107877"  border="0" align="left"/&#62;

// PEDIGREE OFF LEASH PARKS

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks.jpg" width="670" height="563" width_o="2048" height_o="1721" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks_o.jpg" data-mid="13108182"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks2.jpg" width="670" height="561" width_o="2048" height_o="1716" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks2_o.jpg" data-mid="13108187"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/offleashpaks3.jpg" width="670" height="448" width_o="1779" height_o="1190" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/offleashpaks3_o.jpg" data-mid="13108191"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks4.jpg" width="670" height="999" width_o="1816" height_o="2708" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks4_o.jpg" data-mid="13108196"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks5.jpg" width="670" height="426" width_o="772" height_o="492" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks5_o.jpg" data-mid="13108198"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks6.jpg" width="670" height="426" width_o="772" height_o="492" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks6_o.jpg" data-mid="13108203"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks7_26.jpg" width="670" height="426" width_o="772" height_o="492" src_o="http://payload14.cargocollective.com/1/5/186396/2592301/offleashparks7_26_o.jpg" data-mid="13108233"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/186396/2592301/prt_1326439972.jpg" />

	</item>
		
		
	<item>
		<title>//  TAP PROJECT</title>
				
		<link>http://zgevorkian.com/TAP-PROJECT</link>

		<comments>http://zgevorkian.com/following/zgevorkian.com/TAP-PROJECT</comments>

		<pubDate>Thu, 12 Jan 2012 02:03:20 +0000</pubDate>

		<dc:creator>zgevorkian.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2590635</guid>

		<description>The TAP Project wanted to engage in a national campaign to provide children across the world with clean drinking water. At Trumpet, our first objective was to align ourselves with the Tap Project brand by designing a logo specific to New Orleans. Another requirement was to include the Tap Project logo and the Unicef logo. Our solution was to showcase both logo and a tag line. The next objective was to gather local restaurants to participate with the Tap Project.We brought together Emeril’s and 50 other restaurants.


// LOGO DEVELOPMENT

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/Tap Logo.jpg" width="525" height="545" width_o="525" height_o="545" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/Tap Logo_o.jpg" data-mid="13095550"  border="0" align="left"/&#62;



// DESIGN SYSTEM TO SHOWCASE PARTNER LOGOS


&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/TAP Ripples.jpg" width="670" height="845" width_o="723" height_o="912" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/TAP Ripples_o.jpg" data-mid="13095554"  border="0" align="left"/&#62;


// DIRTY BOTTLED WATER

We had an opportunity to allow our audience to experience what children around the world are exposed to. Clad in our own TAP Project designed T-shirts we hit the streets handing out bottles of dirty water to remind people that water is a daily privilege that millions take for granted. The labels on the bottles provided more information on the Tap Project and also directed our audience to the local New Orleans Tap website for a listing of participating restaurants.

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/Small BOTTLE FINAL.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/Small BOTTLE FINAL_o.jpg" data-mid="13095564"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/Dirty Bottled water label.jpg" width="670" height="207" width_o="1912" height_o="593" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/Dirty Bottled water label_o.jpg" data-mid="13095566"  border="0" align="left"/&#62;


// STREET TEAM 

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/Water Bottle Street Team1.jpg" width="670" height="445" width_o="2048" height_o="1361" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/Water Bottle Street Team1_o.jpg" data-mid="13095570"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/Water Bottle Street Team 2.jpg" width="670" height="445" width_o="2048" height_o="1361" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/Water Bottle Street Team 2_o.jpg" data-mid="13095575"  border="0" align="left"/&#62;


// VIRAL COASTERS

New Orleansians like to collect coasters to showcase where they've been. There are multiple restaurants and bars per every block. Our street team brought TAP Project coasters, which provided information on the project and where to find a listing of participating restaurants, to the most popular bars and restaurants in town.

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/Coasters.jpg" width="670" height="528" width_o="1564" height_o="1234" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/Coasters_o.jpg" data-mid="13096482"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/older guy coaster.JPG" width="670" height="445" width_o="2048" height_o="1361" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/older guy coaster_o.JPG" data-mid="13096495"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/coaster on table.jpg" width="670" height="434" width_o="2048" height_o="1327" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/coaster on table_o.jpg" data-mid="13096517"  border="0" align="left"/&#62;


// WEB

We were given the opportunity to design a website within the TAP Project site devoted to New Orleans.The tangible communication pieces we created guided people to this website for background information, participating restaurants and ways to make online donations.

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/1.jpg" width="670" height="573" width_o="1918" height_o="1642" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/1_o.jpg" data-mid="13096579"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/2.jpg" width="670" height="574" width_o="1916" height_o="1642" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/2_o.jpg" data-mid="13096584"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2590635/3.jpg" width="670" height="570" width_o="1922" height_o="1638" src_o="http://payload14.cargocollective.com/1/5/186396/2590635/3_o.jpg" data-mid="13096591"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/186396/2590635/prt_1326336799.jpg" />

	</item>
		
		
	<item>
		<title>//  CALL OF DUTY: MW2</title>
				
		<link>http://zgevorkian.com/CALL-OF-DUTY-MW2</link>

		<comments>http://zgevorkian.com/following/zgevorkian.com/CALL-OF-DUTY-MW2</comments>

		<pubDate>Wed, 11 Jan 2012 05:42:52 +0000</pubDate>

		<dc:creator>zgevorkian.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2584181</guid>

		<description>Activision wanted a teaser during E3, in Downtown LA, to promote the release of Infinity Ward’s Modern Warfare 2 in November of 2009. Infinity Ward couldn’t disclose information about the game due to its release date, but they were able to tell us that the graphics were very realistic and that Activision would have a presence with a booth during The Electronic Entertainment Expo. We decided to leverage the covertness of the situation and develop methods where our audience can gather information on the game through experiences and environments. We decided to place branded war-torn road signs and graffiti strategically around E3 to allow our audience to feel like they’re entering the game.


// E3 IMMERSIVE SIGNS, DOWNTOWN LA

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/1-freewaysign.jpg" width="670" height="478" width_o="1329" height_o="949" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/1-freewaysign_o.jpg" data-mid="13062168"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/2-parking structure.jpg" width="670" height="424" width_o="2034" height_o="1290" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/2-parking structure_o.jpg" data-mid="13062246"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/3-Building tagged up.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/3-Building tagged up_o.jpg" data-mid="13062268"  border="0" align="left"/&#62;


// E3 BOOTH

Activision provided us with a 3D rendering of their booth.They conveyed that the Modern Warfare 2 demo will be located in a prohibited area of the booth and they only invited a small number of key press members. Activision wanted more involvement and more buzz around the booth. During E3, a select number of the audience will have an opportunity to play the demo. The Activision booth’s main monitor will display a mission, creating buzz around the booth. After the mission is completed and confirmed via cell phone, access is granted to the prohibited area to experience the demo.

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/1-MW2_ARG_moniter.jpg" width="670" height="426" width_o="959" height_o="611" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/1-MW2_ARG_moniter_o.jpg" data-mid="13062277"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/2-MW2_ARG_bad guy at E3.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/2-MW2_ARG_bad guy at E3_o.jpg" data-mid="13062280"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/3-MW2_ARG_phones.jpg" width="670" height="492" width_o="788" height_o="579" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/3-MW2_ARG_phones_o.jpg" data-mid="13062282"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/4-MW2_ARG_demo.jpg" width="670" height="502" width_o="775" height_o="581" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/4-MW2_ARG_demo_o.jpg" data-mid="13062285"  border="0" align="left"/&#62;


// E3 AFTER PARTY EXPOSURE

Activision conveyed that Modernwarfare 2 has amazing graphics, really putting you in the enviroment. We decided to create an experience positioned stratigically near E3 after parties that woud make our audience feel like they’re in the game.AntiVJ is an entity that maps out the features of a building and uses it as a canvas to project on.We decided to use this ability to texture the building to look war torn and with  the use of sound effects create the illusion of an air strike.After the explosion is projected onto the building, a branded URL and release date is shown to direct our audience to the Modernwarfare2 site.

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/1-MW2_Air Strike.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/1-MW2_Air Strike_o.jpg" data-mid="13062493"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/2-f18.jpg" width="643" height="375" width_o="643" height_o="375" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/2-f18_o.jpg" data-mid="13062494"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/3-MW2_Air Strike_explosion.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/3-MW2_Air Strike_explosion_o.jpg" data-mid="13062497"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584181/4-MW2_Air Strike_calltoaction.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload14.cargocollective.com/1/5/186396/2584181/4-MW2_Air Strike_calltoaction_o.jpg" data-mid="13062498"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/186396/2584181/prt_1326355716.jpg" />

	</item>
		
		
	<item>
		<title>//  LAND ROVER</title>
				
		<link>http://zgevorkian.com/LAND-ROVER</link>

		<comments>http://zgevorkian.com/following/zgevorkian.com/LAND-ROVER</comments>

		<pubDate>Wed, 11 Jan 2012 05:09:09 +0000</pubDate>

		<dc:creator>zgevorkian.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2584087</guid>

		<description>To demonstrate the Land Rover LR3’s extraordinary attributes of performance, beauty, style, luxury, and design, we partnered with wayfaring.com, a website that allows users to find, create and share destination points for travel. Each set of destination points creates a shape that represents an attribute that the LR3 possesses.


// INTERACTIVE SITE

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584087/Land Rover 2.jpg" width="670" height="460" width_o="2048" height_o="1408" src_o="http://payload14.cargocollective.com/1/5/186396/2584087/Land Rover 2_o.jpg" data-mid="13061786"  border="0" align="left"/&#62;

The path of beauty—in the shape of a leaf— sends drivers to places filled with natural beauty, like Red Rocks and the Rainbow Wall.

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584087/Land Rover 1.jpg" width="670" height="460" width_o="2048" height_o="1408" src_o="http://payload14.cargocollective.com/1/5/186396/2584087/Land Rover 1_o.jpg" data-mid="13061795"  border="0" align="left"/&#62;

This interactive site also allows users to create and share new destinations points of interest.

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584087/Land Rover 3.jpg" width="670" height="460" width_o="2048" height_o="1408" src_o="http://payload14.cargocollective.com/1/5/186396/2584087/Land Rover 3_o.jpg" data-mid="13061798"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/186396/2584087/prt_1326355425.jpg" />

	</item>
		
		
	<item>
		<title>//  PLAYSTATION PORTABLE</title>
				
		<link>http://zgevorkian.com/PLAYSTATION-PORTABLE</link>

		<comments>http://zgevorkian.com/following/zgevorkian.com/PLAYSTATION-PORTABLE</comments>

		<pubDate>Wed, 11 Jan 2012 04:46:44 +0000</pubDate>

		<dc:creator>zgevorkian.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2584004</guid>

		<description>Playstation wanted to convey that the PSP is a gaming device that contains a world of games, while showcasing game footage.The solution was an interactive piece that allowed users to select a title and have that selected game become absorbed by the PSP. This allowed for a natural transition into the game footage, which we edited to make the experience more linear and holistic.


// INTERACTIVE BANNER

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-1.jpg" width="565" height="479" width_o="565" height_o="479" src_o="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-1_o.jpg" data-mid="13061246"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-2.jpg" width="565" height="479" width_o="565" height_o="479" src_o="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-2_o.jpg" data-mid="13061247"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-3.jpg" width="565" height="479" width_o="565" height_o="479" src_o="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-3_o.jpg" data-mid="13061248"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-4.jpg" width="565" height="479" width_o="565" height_o="479" src_o="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-4_o.jpg" data-mid="13061249"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-5.jpg" width="565" height="479" width_o="565" height_o="479" src_o="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-5_o.jpg" data-mid="13061251"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-6.jpg" width="565" height="479" width_o="565" height_o="479" src_o="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-6_o.jpg" data-mid="13061255"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-7.jpg" width="565" height="479" width_o="565" height_o="479" src_o="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-7_o.jpg" data-mid="13061260"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-8.jpg" width="565" height="479" width_o="565" height_o="479" src_o="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-8_o.jpg" data-mid="13061262"  border="0" align="left"/&#62;&#60;img src="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-1_1.jpg" width="565" height="479" width_o="565" height_o="479" src_o="http://payload14.cargocollective.com/1/5/186396/2584004/PSP-1_1_o.jpg" data-mid="13061271"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/186396/2584004/prt_1326257189.jpg" />

	</item>
		
		
	<item>
		<title>//  WITE OUT</title>
				
		<link>http://zgevorkian.com/WITE-OUT</link>

		<comments>http://zgevorkian.com/following/zgevorkian.com/WITE-OUT</comments>

		<pubDate>Wed, 11 Jan 2012 04:24:46 +0000</pubDate>

		<dc:creator>zgevorkian.com</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2583907</guid>

		<description>With this campaign Wite Out not only conveys that it is a correction tool, but validates this through a sponsorship with Amnesty International by donating proceeds, elevating the brand’s authenticity. By using real photojournalistic images, Wite Out tackles current social concerns like Child Soldiers, Racism and the Arms Trade while supporting the brand’s identity as a correction tool.


// PRINT

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2583907/WO chld soldier.jpg" width="670" height="833" width_o="2048" height_o="2547" src_o="http://payload14.cargocollective.com/1/5/186396/2583907/WO chld soldier_o.jpg" data-mid="13060782"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2583907/WO KKK2.jpg" width="670" height="488" width_o="2048" height_o="1491" src_o="http://payload14.cargocollective.com/1/5/186396/2583907/WO KKK2_o.jpg" data-mid="13061044"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2583907/WO Arms Trade2.jpg" width="670" height="488" width_o="2048" height_o="1491" src_o="http://payload14.cargocollective.com/1/5/186396/2583907/WO Arms Trade2_o.jpg" data-mid="13061049"  border="0" align="left"/&#62;


// INTERACTIVE SITE

Correction is in your hands. Every time you buy Wite Out, proceeds go directly to Amnesty International. If you prefer your money to go directly to a cause you believe in then feel free to choose a specific case and start correcting. Once you’re done you can donate your piece to a gallery and Wite Out will match your donation.

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2583907/1.jpg" width="670" height="452" width_o="995" height_o="672" src_o="http://payload14.cargocollective.com/1/5/186396/2583907/1_o.jpg" data-mid="13061085"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2583907/2.jpg" width="670" height="452" width_o="995" height_o="672" src_o="http://payload14.cargocollective.com/1/5/186396/2583907/2_o.jpg" data-mid="13061090"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2583907/3.jpg" width="670" height="452" width_o="995" height_o="672" src_o="http://payload14.cargocollective.com/1/5/186396/2583907/3_o.jpg" data-mid="13061093"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2583907/4.jpg" width="670" height="452" width_o="995" height_o="672" src_o="http://payload14.cargocollective.com/1/5/186396/2583907/4_o.jpg" data-mid="13061097"  border="0" align="left"/&#62;

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2583907/5.jpg" width="670" height="452" width_o="995" height_o="672" src_o="http://payload14.cargocollective.com/1/5/186396/2583907/5_o.jpg" data-mid="13061100"  border="0" align="left"/&#62;


// APP

A mobile app compliments this campaign, allowing our audience to shoot their own moments and correct them on the go. This app also allows users to donate to the gallery; which is matched by Wite Out.

&#60;img src="http://payload14.cargocollective.com/1/5/186396/2583907/Wite Out iPhone App2.jpg" width="670" height="454" width_o="2048" height_o="1387" src_o="http://payload14.cargocollective.com/1/5/186396/2583907/Wite Out iPhone App2_o.jpg" data-mid="13061109"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload14.cargocollective.com/1/5/186396/2583907/prt_1326352776.jpg" />

	</item>
		
	</channel>
</rss>
